Catchpole & Rye are one of the south east’s leading luxury bath ware manufacturers and retailers, with showrooms in Ashford, Tunbridge Wells and London. They have a long history of creating beautiful baths, showers, taps and sanitary ware, and the majority of their products are hand-made in their Kent foundry. Their previous website had been around for a while but was no longer delivering what they needed. It was built on a bespoke content management system which was limited and hard to maintain. It was also solely an online shop, which was not only failing to deliver sales, it also didn’t give any sense of the experience of purchasing a Catchpole & Rye bathroom.
We designed and developed a completely new responsive custom WordPress and WooCommerce eCommerce website from the ground up. We underwent a detailed user experience process which included auditing and overhauling all of the content on the site and creating a streamlined new website structure. Although the new Custom WordPress website has an integrated online shop, it was also designed to inspire visitors and create a sense of desire. We introduced a whole new brochure area called Collections, to showcase the different types of products on offer, and we added an Inspiration section which included a journal, projects and a gallery to further showcase their wide range of products.
The end result is a beautiful, high-end, luxury website that acts as both a visual brochure and an online shop. Sales have improved dramatically, and the website has proven that big-ticket items can be sold online by investing in high-quality design that builds trust and confidence with your visitors.