Chapman Freeborn are a global charter flight company based near Gatwick airport in the UK. Since 1973, they have become the world’s leading charter flight company and specialise in anything from luxury private jet charter to large-scale industrial logistics. They had built up quite a considerable email list of clients and contacts, and each quarter they were sending out a regular newsletter covering all of their interesting news and updates. The newsletter was created as a PDF document to send out, but this presented a number of challenges. Firstly, the PDF newsletter was quite large in size, meaning it was often a challenge reducing it to a file size that could be emailed. Secondly, the PDF newsletter had to be created by a graphic designer each time, which often meant a considerable outsourcing cost, and also resulted in inconsistencies if different designers had to work on it. Our challenge was to come up with a better digital solution.
We set about creating a completely new responsive custom WordPress website to act as a microsite that would house all of the regular newsletters moving forward. We ditched the PDFs and instead each of the newsletters became a page on the newsletter microsite, meaning no more hefty files to attach to emails. We also designed the new website to include a modular page builder for each of the newsletters. Instead of outsourcing the design work each time, we created a set of pre-designed editorial modules that the client could pick and choose from each time they wanted to create a new newsletter. This meant the newsletters could be created by Chapman Freeborn’s in-house marketing team, saving them the hassle and cost of outsourcing.
Chapman Freeborn’s newsletter microsite is a fantastic example of how we can use web design and development to solve a traditional problem. The custom WordPress website that we created is stylish, modern and of course, fully responsive, meaning Chapman Freeborn’s clients and contacts can enjoy their content in the comfort of whatever browser they prefer, instead of clunky PDF documents.