Friend & Grant are one of Kent’s long-standing accountancy firms. Based near Rochester, they have been operating for more than 25 years and have a wealth of experience and expertise. In fact, their knowledge extends far beyond accountancy and crosses over into business advice and consultancy. Being ‘more than just accountants’ is a value they live by, but their previous branding was failing to achieve stand out in a sea of sameness accountancy firms. Their website had become encyclopaedic in its scale and was no longer delivering quality sales enquiries.
When we first met Friend & Grant, a key requirement of our brief was to create a new brand that was completely unique and different to any other accountancy practice, and that’s exactly what we did. We worked closely with Friend & Grant’s directors and internal marketing team to complete an entire rebrand that was striking and vivid. When it came time to design a new responsive custom WordPress website, we overhauled their content and produced a new structure and visual style that was almost unrecognisable compared to the previous website. We worked in partnership with our friend Be Seen Online to ensure the new website ranked highly on search engines.
The new branding and website have perfectly captured Friend & Grant’s approach as proactive thought leaders and innovators in accountancy and business advice, and they have certainly achieved the goal of being completely unique to any other accountancy firm. The new custom WordPress website is performing well, and the quality and quantity of enquiries has increased, giving the client real return on their investment.