Henderson Moore Financial Solutions Ltd are a long-standing and trusted financial advisor offering a range of services including mortgages, protection, pensions and investments. Based just outside of Maidstone in Kent, they have built up a solid reputation over 20 years by being trusted and honest in their approach. After undergoing a change of structure and moving to Maidstone, they needed a new brand and website to reflect their relaunch.
Working closely with the team at Henderson Moore, we created a totally new brand that is stylish, modern and elegant, and influenced by British transport of the 1920s. Typefaces and colours were specially chosen to create a trusted and established feel with a modern twist. Once the branding was complete, we set about creating a new responsive custom WordPress website that was equally stylish and modern. We designed the new website in a one-page format so that it would be compact and efficient. This meant visitors were just a swipe or scroll away from the content they needed. To finish the job, we undertook an on-site photoshoot to capture Henderson Moore’s office environment and team profiles in order to convey the human side of their business.
The new branding and custom WordPress website for Henderson Moore is modern, stylish and timeless and has helped to present them as trusted and established. The branding is sleek and memorable and the website is easy to use. It’s also fully responsive which means it’s optimised for mobile phones, tablets and desktop computers. The stylish photography helps to present them as approachable and has been vital in helping them attract new clients and customers.