Hopes Grove Nurseries are one of the UK’s largest hedging suppliers and have been in operation for more than 25 years. The majority of their stock is home-grown on their 50-acre farm in the Kent countryside, and they supply a wide range of varieties to hobbyists and professionals alike. Their previous website had been in operation for more than a decade and had served them well, but it wasn’t delivering what it needed in order to drive the growth of the business. Search rankings were a key driver for new sales to the website, and so we were recommended to the client by our friends at Sleeping Giant Media, who had reached the limit of what they could achieve with the old website. A key challenge was ensuring that Hopes Grove Nurseries’ office inventory database – which was also a bespoke system – could communicate with and upload products to the new WordPress and WooCommerce eCommerce website.
We designed and developed a completely new responsive custom WordPress and WooCommerce eCommerce website from the ground up following our tried and tested web design process, as well as refreshing the Hopes Grove Nurseries branding and visual style. The new WordPress and WooCommerce eCommerce website had to cater for more than 1,600 products organised into more than 400 categories, most of which had a tiered discount pricing structure. We also needed to ensure that the products could be regularly and reliably imported from their office inventory database system. And of course, the new website had to achieve high performance on search engines.
Since the website launched in late 2017, the results have been phenomenal. In its first full year, the new WordPress and WooCommerce eCommerce website achieved over £1million in net sales, a 65% uplift on their previous website. Conversion rates have have increased from around 0.5% previously to more than 3%, which has translated into much better value and return on their digital marketing spend. The new branding and visual style of the website has helped Hopes Grove Nurseries to be perceived as more trusted and credible, which has given the client the confidence to increase their prices and reduce their discounting, while sales have continued to grow.