Inspiring Impact is a collaborative programme from NPC and a number of other key stakeholders. Their ambitious vision is that high-quality impact measurement becomes the norm in the charity sector. They provide resources, training and education, and work directly with charities of all sizes to better help them measure their impact so that they can be more effective. Inspiring Impact was originally founded in 2012, and their previous website was created at the same time, but over time it had become bloated, unwieldy and ineffective at communicating their purpose. Having already built up a strong relationship with NPC, we were tasked with overhauling the website to maximise its effectiveness and to bring it up to modern standards.
Our work on the Inspiring Impact project has spanned two phases of development. Initially, in late 2017, we were tasked with overhauling their original website. We started by conducting a range of user experience tasks as part of our custom WordPress website process. We conducted telephone interviews with their existing users and held on-site card sorting exercises with Inspiring Impact’s internal team to reorganise the website’s structure, making sure it was intuitive and easy to use. Our in-house team then designed and developed a completely new responsive custom WordPress website to bring the site up to modern standards. The new website was an instant success and received compliments on just how much easier it was to use. Less than a year later, a whole new phase of work began when Inspiring Impact received National Lottery Funding, and we were tasked with merging the site with a sister project, the Impact Management Programme, which had a wide range of resources and documentation. We were once again able to leverage our user experience-backed approach to combine the two sites, expanding the breadth of the content while also ensuring that the website remained intuitive and user-friendly.
Having already built up a strong relationship with NPC, being able to work on both key phases of the Inspiring Impact website’s development enabled us to develop a deep insight and understanding of the unique challenges and opportunities that they faced. The new website is clean, modern and approachable, and is fully responsive and optimised for mobile phones, tablets and desktop computers. Through our in-depth user testing, we have been able to ensure that the website communicates often complex concepts in an easy to understand manner, so they can be used by the charities who need the benefit of Inspiring Impact’s resources the most. As the new website is built to the very latest standards, it should provide many more years of service.