Kent Invicta Chamber of Commerce are one of Kent’s largest and most prominent business support and networking organisations, and are a cornerstone of the Kent business community. With more than 1,200 members, they cover all areas of Kent and offer a range of member benefits including business support and advice, networking and events, discounts on key services, and legal and HR services among many others. Their previous website had been around for more than a decade, but no longer reflected their stature or position. It also failed to deliver a good user experience, with most of Kent Invicta Chamber’s interactions with their members conducted manually. There was clearly a massive opportunity to create a new site that would propel Kent Invicta Chamber of Commerce forward and to raise the bar in terms of what their website could offer.
The requirements for the new Kent Invicta Chamber of Commerce website were broad and complex. From membership purchase and management, member’s only content, event booking, a member’s area with access to benefits, and a business profile listing for members to promote their businesses, the new website had to achieve a lot. Fortunately, everything that we wanted to achieve could be done using WordPress and WooCommerce. We had already achieved much of the functionality on other projects that we had produced, so our solution was to bring it all together under one umbrella and to create a completely new responsive custom WordPress website. We proposed using WooCommerce, the market leading eCommerce extension for WordPress, which would underpin everything in terms of ordering and payments. Starting with a blank canvas, we underwent a detailed user experience phase and worked closely with the internal team at Kent Invicta Chamber of Commerce to create a completely new website structure that was organised, efficient and intuitive, taking insights from a range of user experience tasks that we carried out, including telephone interviews with existing members and stakeholders in order to understand the pain points they were having with the old website. The new website was built from the ground up by our in-house team of designers and developers, and being responsive meant it was optimised for mobile phones, tablets and desktop computers. We also created a new visual style and suite of custom illustrations to capture the ethos of the service and support that Kent Invicta Chamber provide.
The new Kent Invicta Chamber of Commerce website has become the benchmark of what a chamber of commerce website can be. The new website perfectly communicates Kent Invicta Chamber’s offering, and members can now use the website to take care of important tasks such as purchasing memberships and event tickets, as well as promoting their business through the searchable business listing. The new website is fully responsive and built to the latest standards, so will provide return on investment for many years to come.