Little Sport Star create sport-related toys for babies and toddlers, and are a fantastic example of an innovative British start-up that was founded on a brilliant idea. New dad Nick decided to start a business creating sports toys after his first child was born, and he has gone on to grow the business by creating a whole line of sport-related toys and accessories. Having been featured in high-profile publications such as The Sunday Telegraph and The Guardian, and with sales growing in the US, Little Sport Star were looking to launch their first online shop where they could distribute the toys themselves. Their aim is to grow into the European market, so the new website needed to be able to scale to allow them to enter different country markets.
We set about designing and developing a brand new responsive custom WordPress and WooCommerce eCommerce website that would present Little Sport Star’s toys in a fun and engaging way. Working closely with the client, we started with a blank canvas and designed the new website to reflect the vivid branding and packaging which was already established. The new website was fully responsive and optimised for mobile phones, tablets and desktop computers, and leveraged WordPress’ multisite functionality, which meant that multiple versions of the site could be created for the different country markets. This meant Little Sport Star can easily launch in new markets without the expense of creating a new website each time.
Little Sport Star’s new responsive custom WordPress and WooCommerce eCommerce website is vivid and memorable and does a great job of communicating the fun and engaging nature of their sporty toys. The new website is fully responsive and built to the latest standards, and should provide maximum return for many years to come.