Sarah Ferrell is a local mortgage advisor specialising in equity release for those in retirement. With over 20 years’ experience in providing professional, impartial mortgage advice, Sarah prides herself on her friendly, approachable and diligent approach. Sarah had already been advertising in the local newspapers and directories with some success, but she did not have an established brand or online presence. We were tasked with creating a new identity and responsive website that would resonate with her target market of retirees looking to release equity from their homes.
We set about creating a new brand for Sarah that would appeal to her target market of retirees looking for trusted, professional mortgage advice. The new branding needed to represent Sarah’s values of friendly, personal and trustworthy service, so a soft approach with warm, subtle colours was used. The budget was a key concern, so we used our One-Page Package Website with a number of bolt-on extras, which allowed us to create a responsive website with a tailored look and feel for a much lower cost than a full custom WordPress website. To finish the job, we also conducted a photoshoot of Sarah at her house to complete the personal impression that the website needed to give.
Sarah’s new branding and website achieves her goal of having a professional image and online presence. Her new brand is in perfect keeping with her target audience of retirees looking to release equity from their properties. Her new responsive One-Page Package Website is optimised for mobile phones, tablets and desktop computers, and will pay dividends for many years to come.