Julia’s business is based around a very personal service. She wants to work closely with business leaders to help elevate their businesses to a much higher level, so her branding needed to capture her personality and the personal nature of her business. She gave us two clear reference points – she loved abstract art, especially Paul Kandinsky, and her favourite colours are pink, orange and black.
Kandinsky is well known for his use of geometric shapes, especially triangles and circles, so our first task was to create a logo mark that incorporated those elements in some way. The logo wording was created by hand and based on geometric shapes, with the ‘J’ and ‘M’ accentuated with extreme points and cutaway elements.
Once the logo was complete, we created a core colour palette. We felt that using black would be to harsh, so instead opted for a deep blue that really helps the pinks and oranges to pop out.
With the logo and colour palette in place, we created an abstract pattern that would act as the primary piece of brand collateral and really capture the Kandinsky influence. Shown below is an example of how this was applied to business cards.
With all the brand elements in place, it was time to move onto the biggest job – the website. We created a simple one-page, section-based online profile. The website is fully responsive and built on WordPress, with the copywriting being handled by local marketeer Sarah Whelband.
We’ve had fantastic feedback from Julia who is very happy with her new brand, and we’re sure she’s going to be very successful in her new venture. It’s always great to work on fun projects like this, and we’re very proud of the results.