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Opinion

Eight great web design statistics

Rich Dean, Creative Director

By Rich Dean on

Supersonic Playground Ltd

For most businesses, driving new sales enquiries through their website isn’t just important; it’s often the difference between success and failure. Yet many businesses make simple mistakes that are easy to fix and could greatly improve their chances of success. Hopefully these eight simple website design statistics will shed a little light.

Wordwide trends

It’s no surprise that the biggest shift in consumer behaviour over the last two decades has been the move online. With the Internet now ingrained in our daily lives, it can be easy to take for granted just how monumental this shift has been. Here are the first four website design statistics that bring this sharply into focus…

More than 3 billion people now use the internet – that’s around 40% of the world’s population. That number grows by about a billion every five years. Check out this website to see the exact number.

85% of consumers use the Internet to find local businesses, according to this study.

“Most people surveyed were just as likely to turn to the Internet, as they were to ask for personal recommendations”.

88% of consumers go on to contact a local business within 24 hours of finding their website online, according to a Google study.

UK consumers spend an average of 4 hours a day consuming media online, according to this study. That’s a lot of time each day that consumers are actively seeking information.

Costly mistakes

Clearly consumer behaviour is primed for generating new business enquiries. So you’d have thought that more businesses would take the design of their website a little more seriously. In fact the opposite is often true. Many smaller businesses still underestimate the importance of having a well designed website, at their cost. Here are four more sobering website design statistics…

More than half (52%) of US small businesses don’t have a website, according to a Yodel survey.

60% of local businesses don’t have a contact phone number on their website, according to this survey. Despite this being a digital age, it’s important to remember that customers still want to deal with real people.

Just under 75% of small businesses don’t have a contact email on their homepage, according to this study.

91% of small businesses don’t have a mobile optimised website, according to this study.

With more transactions taking place online, businesses can no longer afford to treat their website design as a low priority. Consumers aren’t just viewing their website in isolation. They’re comparing it against an ever-growing pool of competitors. It’s no longer a question of “should we invest in the design of our website”, but “what happens if we don’t”.

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