Emojis have fast become a part of everyday life, giving you the ability to express emotions via messages. They were first created in the late 1990’s by Shigetaka Kurita, and were introduced to Japanese phones using Kurita’s original design. It was only in 2011 that Apple fully supported emojis internationally, along with the iOS 5 release.
Prior to the release of the international emoji set up, Apple had rolled out an initial release in Japanese on their iOS 2.2 in 2007, which was quickly discovered by eagle-eyed users and spread quickly, with people downloading the japanese software to use the emojis. Now every operating system includes emojis, from Android to Microsoft, each with their own personal touch.
Since then, emojis have come a long way and are even recognised by Google as search terms, leading to the world of emoji SEO! We tested searches with emojis to see the results and they’re not disappointing. The dog emoji (🐶) brings you images and videos of our favourite furry friends.
Even a simple search for a bikini emoji 👙 can set off your online shopping, with companies already jumping on the emoji SEO wagon. Have you thought about adding emojis to your SEO strategy too? Not limiting yourself to emojis only, adding words such as ‘near me’ after food can bring back results for restaurants nearby.
Whilst we still can’t book our dream holiday by searching a plane ✈ it’s a really interesting advancement.
Try searching with an emoji, get creative and share your results!