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Launching the new Supersonic Playground website

Rich Dean, Creative Director

By Rich Dean on

Supersonic Playground Ltd

To kick 2017 off in style, we’re very proud to have just launched the new Supersonic Playground website. The new website that you’re looking at now has been redesigned from the ground up to be leaner, faster, and a more effective business tool. In this article, I’ll talk you through how the new Supersonic Playground website came to be.

Lessons from the past

I’m still very proud of the old Supersonic Playground website. We always received positive feedback, and I know it played an important part in securing a lot of the work we’ve won over the last two years.

As much as the old website was visually impressive, it had its limitations. When we launched the website two years ago, Supersonic Playground was a very different company, and so the website was designed to serve a different purpose to today. Back then, Supersonic Playground had only been in existence for a few months. We didn’t have a big portfolio of projects to show, and so the website had to get across the impressive visual and technical capabilities that we had. To do this, the site had a lot of bells and whistles – interactive elements and flashy animations which were very cool but slowed the website down.

Leaner from the ground up

We knew that the new Supersonic Playground website needed to be much leaner. The visual style of the site is more efficient, with fewer design features and a much cleaner interface. Not only does this make the site much quicker to load, it also means getting to the content of the site – the main purpose for visiting – is much easier. We’ve also invested in better infrastructure – the new site now sits on a speedy virtual private server, and we’ve heavily optimised the codebase and image assets so that the site is quicker to load. In fact, we’re consistently getting load times of under 1 second. Not bad!

Launching with a ‘minimum viable product’

If you’re familiar with lean start-ups and Agile project management, then you’re probably familiar with the concept of a ‘minimum viable product’. The idea being that instead of delaying the launch of a website or application until you have a completely finished product, you can get to market quicker by launching a reduced version that only has the basics, and then add additional elements in future phases. We used this technique to launch the new Supersonic Playground website in just a few weeks by only including the homepage, our work, latest news and a contact page, with new sections covering our team, processes and services scheduled for the next few weeks.

We hope you love the new Supersonic Playground website as much as we do, and we’d love to hear your feedback at

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