Branding and Custom WordPress Website
Scarbutts are one of Kent’s leading multi-discipline printers. Having been in business since 1961, they are long-established and have decades of knowledge and experience, offering everything from business cards to brochures to large format banners. Their previous branding and website had been around for a number of years but had started to date in a fast-moving industry, so when we first met they were in need of a visual overhaul.
We started by creating a completely new brand for Scarbutts that would represent their expertise in print, but also reflect their knowledgeable yet playful attitude. Working closely with their team, and after experimenting with a number of concepts, we came up with the windmill device that perfectly captured their ethos. We then set about creating a completely new, responsive custom WordPress website in a compact, long-form one-page style so that the key content was just a scroll or swipe away. We conducted an on-site photoshoot of their workshop and took team portrait photos so that potential customers could get an insight into Scarbutts’ experience and their friendly, professional service. To finish the job, we created designs for business cards and stationery to complete the whole package.
Scarbutts new branding and website are a big leap forward compared to their old identity, and they now set the standard for how a print company should be represented online. Their new branding stands out from the crowd and helps them to be memorable, whilst their new responsive custom WordPress website presents them as trusted, experienced, friendly and approachable. It’s also built to the latest standards, so should keep providing returns for many years to come.