Ready for Launch
We created an innovative newsletter microsite that leveraged beautiful design while also giving the client complete control through a consistent system of editorial components.
Our solution was built on a customised installation of WordPress, the leading content management system. Based on a magazine style layout, we designed a series of editorial modules including image galleries, block quotes, image grids and key statistics.
We created the system around a page builder framework, which gave the client the ability to mix and match as many modules as they liked. This gave them an infinite combination of layouts that could be tailored to each story, without the need to commission a designer each time the newsletter needed to be created.
Once complete, the system was integrated with their Google Analytics ensuring they could track engagements and monitor the response rates for each edition.
The end result is an ingenious and modern solution to email marketing that gives the client complete control while ensuring each quarterly newsletter is both beautiful and engaging.