dgb Solicitors are one of Kent’s most prestigious law firms, specialising in residential (conveyancing) and commercial property, employment law, business, wills and probate services. They pride themselves in delivering a personal service to support companies across Kent to achieve their desired outcomes via their friendly and approachable team.
The business challenge
dgb Solicitors were recommended to Supersonic Playground through an existing client relationship in early 2019. We were brought on board by the client as they felt their existing website and branding were letting them down and needed a complete overhaul. They wanted a new brand style that struck the right balance between being trusted, credible and established, but also modern and forward-thinking.
The solution we delivered
To help dgb Solicitors overcome their digital challenges, we recommended a complete brand refresh and a custom website built using WordPress, which would give them complete content control post-launch. The new brand focused on delivering the client’s original objective to be professional and reflecting the appropriate legal image while also coming across as approachable, modern, and friendly.
The colour palette played a big part in this process. We evolved their existing corporate colours to leverage a deep shade of blue to create trust and reassurance, accented with yellow to create a sense of friendliness and modernity. We also carefully selected corporate imagery and iconography to continue the theme throughout.
The new website is elegant and professional and sets the tone at a very high level. It gives dgb Solicitors a competitive edge with its modern and friendly approach that makes them stand out from others in the industry while retaining the trust and credibility you would expect from a safe and stable professional law firm.