Here at Supersonic Playground, we offer a range of different website options to suit the needs of small businesses right through to large corporations and eCommerce brands.
In this blog, we’ll be comparing a fully Custom WordPress and WooCommerce project to our eCommerce Package Website so that you make a more informed choice about which is better suited to your business.
You might also be interested in the following comparisons:
Our eCommerce Package Website, also known as a ‘template website’, is the perfect cost-effective solution for ambitious businesses looking to launch a new online shop, or those looking to bring their existing one up to the latest standards.
First off, while we may use the term ‘template’, we’re by no means suggesting our package websites use off-the-shelf themes or templates. They’re still websites that we’ve designed and developed in-house using all of our knowledge and expertise.
So while our eCommerce Package Website uses a general template, it’s still been created using the latest and best design and functionality we know works to create a successful online shop, taking findings from the many high performing custom eCommerce experiences we’ve created for our clients, as well as using references from established retailers such as Sports Direct.
The eCommerce Package Website is an affordable alternative for those looking to kick-start their online store but who aren’t ready to commit to a big-budget custom website. It’s also the perfect solution for those who don’t want to run the risk of building it themselves, only for it to fail shortly after launch.
In our experience, we’ve found that there are certain key features required to create a high performing online shop. The eCommerce Package Website has been designed for the ‘generic shopper’, with clear navigation, prominent calls-to-action, a streamlined and established purchase process, and a mixture of imagery and content.
The eCommerce Package Website has been created using WooCommerce with WordPress – the most popular platform in the world for eCommerce businesses. We offer this in two tiers, Lite and Pro, and below we’ve listed the features included, with those highlighted in bold limited to the Pro version.
Our fully custom website offering takes a more tailored approach to your business. They’re the next step up from the eCommerce Package Website, and they involve a more extensive discovery phase. We also start with a ‘blank canvas’, meaning that all of the key page layouts and templates are designed specifically for your business needs taking into account your specific target audience and how you need to sell to them. We also fully tailor the WordPress and WooCommerce admin area to suit your specific content management needs. Our custom websites are for brands looking to take the next step in investing in their customer experience and brand image.
Examples of custom eCommerce sites we’ve built include Catchpole and Rye, Hopes Grove Nurseries, Walter Geering and Kent Invicta Chamber of Commerce. These sites went through our extensive six-stage process (unlike our packages which are pre-built and have only undergone four out of the six stages).
Discovery is the opportunity for our team to get to know your business, its needs, challenges, unique selling points, as well as who your competitors are and what they’re getting up to online.
This step allows us to leverage our expertise and our wide range of user experience research tools to find out what your customers are really looking for, their needs, pain points, and how the website can serve them. Often when building websites, decisions can be based on assumptions, so with our user research tasks, we aim to remove the risk associated with these assumptions, and instead we gather real-world insights from your target audience so that you can implement user journeys that are properly tested and proven to convert. The tools we use can include:
We explore these activities in more detail and the importance of user experience via our blog.
Using the information we’ve collated during discovery and user testing, in this stage, we sprinkle the design magic to add colour, typography, photography and visual flair to bring your brand to life. To give you an idea, here are some of the tasks we carry out during this stage:
During this phase, our development team created a completely new WordPress admin area with WooCommerce used to create an online shop. We strip out all of the standard themes and plugins to ensure maximum optimisation and customisation. We also completely customise the WordPress admin area to be just the way you want it – making it easy to use and tailored to your needs. This step can include:
The launch of your website is the last but most exciting stage of all. Once we’re 100% happy that the site is built to spec, ticks all of our boxes and performs to our high standards, we hand over to you for final sign off. Once we’ve had your seal of approval, the launch is imminent, and then the site is yours.
While our six-stage process is how we build all of our websites, our package websites take out several elements such as discovery, user experience and the tailoring of the WordPress admin. Both are sustainable options that will deliver results and boost conversions. Your decision of which is best for your business should consider your values, long-term growth plans and your current industry standing.
If you’ve got the budget and you want a site that you know is going to specifically target your core audience while also giving your team access to an admin area that is tailored to their needs, then our fully custom option is for you. While they might take longer, they are tailored from start to finish giving you a best-in-class representation of your brand. Brands with high-value items, such as Catchpole and Rye, also favour our custom sites because they need their website to speak to the customer on a more personal level that will convince them to part with a more substantial sum of money.
If you’re starting up or you’re on a limited budget, and you want a site that will kick-start your eCommerce offering and get your brand out there as soon as possible, then our eCommerce Package Website would be better suited to you. Our experts have hand-crafted our template site to speak to a general audience, designed with speed and performance in mind to optimise the user experience as best as possible.
We hope you found this blog useful. If you’d like to discuss your project with a member of our team, please get in touch.