Why your eCommerce business needs email alerts

It’s easy to forget that email is still one of the best channels for generating engagement and sales with your customers, regardless of whether you’re B2B (business to business) or B2C (business to consumer). Below we outlined what email alerts are, their benefits and some top tips to help you optimise yours.

What are email alerts?

eCommerce email alerts come in all shapes and sizes. Below we’ve outlined a few of the most popular.

• Back in stock alerts
• New product launches
• Price drop alerts
• Sale notifications
• Abandoned cart reminders
• Welcome series and discounts for new subscribers

Each of these ‘alerts’ acts as an opportunity for your business to engage your user base and generate conversions. Alerts are usually part of an automated email campaign, which means they require little management but can generate significant returns, therefore delivering a great overall return on investment.

What are the benefits of using email alerts?

Email alerts are one of the most popular and effective ways at:

• Increasing conversions
• Driving brand loyalty
• Generating engagement
• Boosting customer lifetime value

Optimisation tips

Whether you’re already sending email alerts or thinking about introducing them soon, here are a couple of tips that are proven to increase your open and click-through rates:

• Personalising subject lines: increases open rates by 35%
• Keeping subject lines short: those with 6-10 words have higher open rates
• Using animated GIFs in your emails: increases click-through rates by 26%

Key takeaways

Email alerts are a great way for eCommerce brands to engage with their user base. They’re proven to deliver fantastic results and can be optimised using personalisation, snappy subject lines, and animated GIFs.

We hope you found this content useful. Register for our weekly newsletter to stay in the loop with our latest insights.