LASER Energy

The Background

LASER Energy, a prominent energy consultancy based in Kent, UK, specializes in delivering energy-efficient solutions and procurement services to public sector organizations. As a trading style of Commercial Services Kent Ltd, wholly owned by Kent County Council, LASER Energy has been instrumental in assisting public bodies with energy procurement, management services, and net-zero consultancy.

Their expertise encompasses utilities, water management, and green energy solutions, catering to organizations of varying sizes and sectors.

The Challenge

Over time, LASER Energy’s existing website had become outdated, both in design and functionality. The antiquated interface did not reflect the company’s innovative approach to energy solutions, potentially affecting their brand perception among prospective clients. Additionally, the website’s limited content management capabilities hindered the internal team’s ability to efficiently update information, share insights, or highlight new services. This lack of flexibility impeded their efforts to effectively communicate their offerings and industry expertise to their target audience.

Our Solution

To address these challenges, we collaborated closely with LASER Energy to develop a custom brochure website that aligns with their strategic objectives and resonates with their audience. Our approach included:

1. User-Centric Design: We conducted comprehensive stakeholder interviews to gain insights into the needs and preferences of LASER Energy’s clients, which include local authorities, schools, NHS trusts, and higher education institutions. This informed a design that is intuitive, accessible, and tailored to the specific requirements of these sectors.
2. Modular Content Management System: Implementing a modular content builder empowered LASER Energy’s team to create, edit, and manage content with ease. This flexibility enables them to promptly update service offerings, publish case studies, and share industry news, ensuring the website remains dynamic and informative.
3. Responsive and Accessible Design: Recognizing the diverse user base, we ensured the website is fully responsive, providing an optimal experience across various devices and screen sizes. Additionally, adherence to accessibility standards guarantees that all users, including those with disabilities, can navigate and interact with the site effectively.
4. Integration of Educational Resources: To position LASER Energy as a thought leader, we incorporated sections for blogs, case studies, and videos. This allows them to share valuable insights, success stories, and industry developments, fostering engagement and trust with their audience.
5. Search Engine Optimization (SEO): We optimized the website’s structure and content to enhance visibility on search engines, facilitating easier discovery by organizations seeking energy consultancy services.

The revitalized website now serves as a robust platform that accurately reflects LASER Energy’s commitment to innovation and excellence in the energy sector. It effectively showcases their services, supports client engagement, and provides the internal team with the tools needed to maintain a dynamic online presence.