User Experience

The first stage in our Custom Website Design Process starts with creating the structure and layout that will form the basis of your new site. We’ll deconstruct your existing website and work with you to find out what works, and what doesn’t. We’ll then create a new structure and a suite of wireframe prototypes (which are basic structural layouts) to help define what the content will look like and how it will be arranged on each page of the website, in preparation for your branding and visual design styles to be applied.

Why UX is so important in web design

But we don’t just stop at layout design. The experience of a strong brand extends far beyond just the logo and visual style. In our digital world, the experience that a visitor or customer has with a brand (what we call ‘user experience’ or ‘UX’) is often just as memorable as the brand itself – and sometimes more so. Just as swiping left and right has become synonymous with Tinder, and search has become synonymous with Google, often the way that a user engages with a brand is more important than ever.

So how do we find out what will work with a user? Put simply, we ask them!

Wherever possible, we try to involve your users and customers in the design process of your website. We call this three-way thinking, as it means that we combine your knowledge of your business, our knowledge of web design and development, and your customer’s preferences in terms of what will work best for them.

Having delivered dozens of high-performing, beautifully designed, responsive websites, we already know a thing or two about what works and what doesn’t. The feedback we’ve gained over the years has been invaluable, and so when we design your new website, we’ll use this insight to create a structure and layout designs that we already know will work really well.

But for more complex projects or ones where there’s an unusual challenge, we’d always recommend involving your users wherever possible, and ideally throughout the whole design process. You never know for sure how visitors will use your website until they actually use it, so involving them as early in the process as possible is vital and can avoid the costly risk of launching a new website that doesn’t resonate with your audience and often lead to a negative user experience.

Fortunately, we have an array of UX focused web design tools and techniques that we can use alongside our standard wireframe layout designs that will involve your users so that we can find out what works for them, and more importantly what doesn’t. UX should be considered a core factor in any website design project.