User experience tasks
Below are just some of the user experience (UX) web design tools and techniques that we can use to make sure that your new custom WordPress website works for your users.
Content Audit
If your old website is large or has been around for many years, we can carryout a website audit on the content and leverage our experience to provide recommendations on what works and what doesn’t.
Card Sorting
Once we’ve audited the content, we can carry out an on-site workshop with you to review your existing website’s content and work out what should stay, what can go, and what’s new.
Telephone Interviews
If we’re replacing a website with an existing userbase, we can conduct telephone interviews with a selection of users to find out what they like, and what they don’t in terms of user experience for your existing website and gain insight into what they would like to see on your new custom website.
Design Audit
Similar to a content audit, we can thoroughly audit your existing website from a design perspective to assess what works well and where there is room for improvement.
Competitor Analysis
We can conduct a broad research and analysis of your competitors to provide valuable insight into your marketplace. This analysis may even help us identify key areas of focus to gain competitive advantage online.
Navigation Testing
We can use online tools to create the basic navigation structure of your new website to test how easy your users can find key areas, and whether the naming works.
A/B and Multivariate Testing
We can create a number of variations for important pages of your new custom built website and then split the traffic in real time to measure which one engages your users the best.
Wireframes
The core of our user experience web design process: Wireframes. These are basic layout designs that we create for every project. They define the layout and content for the website’s key pages.
On-site testing
We can conduct on-site testing of our early wireframes with your users in order to gauge their reactions to the new website layouts, and correct any weak areas.