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Redline & Bonafidee


Redline is a leading software development company in consumer finance transaction software based in Kent. Their software and applications power lending transactions for major automotive and retail outlets, and their clients include well-known finance institutions.

Bonafidee is one of Redline’s sister brands and is an award-winning innovative software company based in Kent. Bonafidee’s software verifies customer identities during the sales process to provide end-to-end security for their clients in the finance, property, and legal sectors.

The challenge

When we first met Redline, their branding and previous website looked tired and outdated. They were struggling to stand out in a market that was becoming more and more crowded. Like their competitors, Redline’s messaging was focused heavily on the features of their software instead of what they can achieve for their customers.

Bonafidee was in a similar situation. They wanted to be seen as market leaders and needed their visual appearance to reflect their award-winning status.

As providers of software in the finance sector, security was a crucial part of the client’s requirements for both new websites.

The solution we delivered

To help Redline achieve their digital objectives, we suggested a complete rebrand and redesign of their visual style. Inspired by their heritage in the automotive industry, we created a striking and vivid new brand that is modern and forward-thinking in its approach.

The new website’s visuals were led by impactful imagery of Redline’s end users enjoying the benefits of their software solutions, a departure from their previous features-only approach. We then developed a completely new custom website leveraging WordPress. Although the client was initially dubious about the platform, due to their misconceptions around its security credentials, we assured them of its ability to deliver on their needs and pass their stringent security testing.

Following the successful launch of the Redline website, they asked us to tackle their sister brand, Bonafidee, and help them elevate their visual appearance with the use of icons and additional logo visuals. We worked closely with the client to produce new visuals and a fully custom brochure website that also leverages WordPress.

The new websites give both Redline and Bonafidee peace of mind knowing their brand is well-represented visually and securely. They can also use their custom-built admin areas to effortlessly navigate the site’s back end so that they can update and maintain their content as they see fit, without any development skills.

The results

Both the Redline and Bonafidee websites are now established and have dramatically elevated their online presences. We have also demonstrated that misconceptions around WordPress and security are unfounded, with both websites delivering a secure and stable marketing platform to help Redline and Bonafidee go from strength to strength.

Brand guidelines document for Redline by Supersonic Playground Brand guidelines document for Redline by Supersonic Playground
Custom WordPress website for Redline shown on a MacBook Pro by Supersonic Playground Custom WordPress website for Redline shown on a MacBook Pro by Supersonic Playground

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