Redline

The Background

Redline is a leading developer of financial transaction and financing software, based in Kent, UK. With a strong heritage in the automotive sector, Redline designs and develops software that underpins many of the financial transactions customers make when applying for personal automotive financing during vehicle purchases. Their software solutions simplify the financing process for car dealerships, offering seamless integration with their systems, which enhances the purchasing experience for customers and accelerates transactions.

For many years, Redline has been a trusted partner to automotive dealers, providing tools that help secure more customers and drive higher sales volumes. Their expertise in the financial technology sector has made them a significant player in the industry, offering comprehensive solutions that improve the efficiency of automotive finance transactions.

The Challenge

While Redline had achieved great success over the years and cemented their position as an industry leader, their previous website and branding had failed to keep pace with their growth. The website was dated and lacked the modern aesthetic and functionality needed to reflect Redline’s innovation and success in the competitive financial technology space.

Another key challenge was the way the website positioned their software. The focus was largely on the individual features of the software, but it did not sufficiently highlight the key benefits: the ease of securing car financing for customers, resulting in more sales for car dealerships. This approach made it harder for potential clients to fully understand how Redline’s software could directly impact their bottom line by streamlining financial transactions and driving higher customer satisfaction.

Our Solution

To address these challenges, we initiated a comprehensive rebranding process, working closely with Redline to create a fresh, modern identity that reflected their long-standing reputation in the automotive sector while positioning them as forward-thinking and innovative.

The rebranding was followed by the design and development of a fully custom brochure website, which was built to reflect the new brand while focusing on the core benefits of Redline’s solutions. The new website presented the software’s value in a clear, customer-centric way, showcasing how it simplified the financing process, leading to more customers and increased sales for car dealerships.

By focusing on the practical advantages for car dealers, the website better communicated Redline’s value proposition and aligned with their business goals. We also enhanced the user experience, ensuring the site was easy to navigate, visually appealing, and aligned with current web standards. The updated site not only elevated Redline’s online presence but also positioned them as the go-to provider for automotive finance technology solutions in a competitive market.