Supersonic Playground Ltd
responsive website design

Why is having a responsive website important?

Today’s digital consumers have far surpassed the idea of ‘responsiveness’. If you’ve ever used a website that hasn’t been optimised for mobile from your phone, then you’ll know the struggle of zooming in and trying to navigate the site.

3 minute read

As of January 2020, 52.02% of all searches are mobile. It’s no wonder then that in 2015 Google’s ‘MobileGenddon’ algorithm update started ranking responsive websites higher than those that aren’t mobile-friendly.

Even more recently, Google introduced mobile-first indexing which means that all websites are crawled in their mobile state first, as opposed to their desktop equivalent. There is still one main index, which means that if your mobile site isn’t up to scratch, this could have an impact on how your entire website is indexed and ranked.

What are the benefits of responsive design?

Having a responsive website should be a no-brainer, but if you’re still unsure of the benefits we’ve listed a few below.

Higher rankings in Google

As we touched on above, Google has changed the way it ranks websites based on how mobile-friendly they are. This is because search engines want to give users the best answer to their question and in the best way. There are lots of factors that affect how a business ranks on Google, but having a responsive website is a good step in helping to establish your business and improve your chances.

Increased conversions

If your website is responsive, then you’re going to capture a larger share of your audience, especially when it comes to mobile. As a result, you’ll benefit from higher conversions, whether this is enquiry form submissions, online purchases, or downloads. If you make it easier for users to browse your site, you’ll boost your conversion rate.

Lower bounce rates

As mentioned earlier, no one wants the pain of navigating a site that’s not optimised for their device. Ultimately, if you land on a website that makes it hard to read the content or navigate to what you’re looking for, you’re going to leave. Responsive websites keep users looking. They make it easier to flow from one stage of the sales funnel to the next, decreasing bounce rates.

Better user experiences

Responsive design is key to creating successful user experiences. The journey a visitor goes on through your website needs to be tailored and making sure they can access it from any device is critical. Find out more about user experience, and its importance in web design.

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