Supersonic Playground Ltd
strategic thinking

Finding the right web agency for your business

The start of any new website project involves researching and meeting a whole heard of potential new partners to find your best fit.

6 minute read

The relationship you have with your web agency could be a one-off or may grow into a fruitful partnership than spans years. Either way, the agency you pick must be the best fit for your needs. We’d always recommend that you meet with, and get quotes from, at least 2-3 different web agencies, as each will have a very different culture and approach.

It might surprise you to know that we, as agencies, also work to find our ‘best-fit’ clients, so that we can be 100% sure we can deliver what the client is looking for. With this in mind, we’ve identified four interesting, and very different, personas that we’ve come across below to help you determine which agency is right for you. However, the original credit goes to a marketing expert Nick Reese, who did a brilliant job of identifying them in his original article. Still, they rang so true to us, we wanted to put our spin on them.

The hands-on marketer

If you’re a DIY-er, very hands-on and like to do everything yourself, then this could be your profile type. You may not be a web designer or developer. Perhaps you’re a business owner or an internal marketing specialist. It’s likely you’re on a limited budget and used to doing things as low-cost as possible. You might even have experience putting together websites in the past using cheap or free WordPress themes or plugins, or online tools like Squarespace or Wix. If you’re thinking about using an agency, it’s most likely because you’ve reached capacity or you’re looking for a more sophisticated solution.

In this instance, working with an agency like ourselves might be a little out of your price reach. However, a brand such as Unbounce, which is built purposefully for DIY-ers and hands-on marketers might be a better solution. Or you could look to outsource to a low-cost freelancer through People Per Hour.

If you’re still weighing up insourcing vs outsourcing – this blog will help you decide what should be kept in-house and what activities you might want external help with.

The price shopper

If you’re looking for a low-cost solution, but you’re experienced enough to know you lack the experience or expertise to deliver a website – then this is you. Your primary objective is to provide a website – this might not even be something you want, more of a box-ticking exercise. You want the lowest cost, and while you want a professional approach, you’re not looking for top-dollar quality or results.

At Supersonic Playground, we offer ‘package websites’ which are the perfect low-cost solution, whether you’re a small business or an eCommerce brand with prices starting at £2,795. These sites allow companies access to a whole host of features. However, they are limited to the designs and specifications of the packages. If your budget isn’t quite this high, but you’d still like to work with a reputable agency, we can recommend JK Online.

 The value seeker

If you’re a value seeker, you likely recognise the intrinsic value that experts can bring to any situation. Maybe you’ve tried doing it yourself in the past and realised it’s not where your strengths lie. Or perhaps you’ve gone down the low-cost route, only to find out that the old adage ‘buy cheap, buy twice’ is just as relevant for web design as it is for any other market. Either way, you’ll want your new website to be a success, and to be of a high enough standard that it will provide value for years to come.

In this instance, while the price is still a consideration, you’ll be prepared to pay a fair and reasonable rate. At Supersonic Playground, our custom websites are the perfect solution for value seekers. Our design-first approach, background in user experience (UX) and consideration for all the bells and whistles make us the perfect fit for value seekers. Not to mention our experience in delivering high-performing websites that smash KPIs.

The results seeker

If you’re a results seeker, your primary focus will be the return on investment (ROI), and you won’t settle for anything less. You’re willing to spend whatever it takes. Still, you’ll need absolute reassurance that whatever you spend will translate into a tangible benefit to your bottom line. While you appreciate the aesthetics and quality of a successful website, none of that matters if it doesn’t translate into your desired metrics. You’ve probably worked with agencies in the past that just haven’t met your high demands, and you’ll be looking for someone to rise to the challenge.

It will be a long and potentially challenging journey to finding the perfect partner if this is the case. You’ll need to be cautious about which agency you choose. This decision should come down to experience, capability and scalability, with a proven track record. Depending on your specifications, this might be something Supersonic Playground can support you with, or we might be able to recommend a partner we know and trust.  

So, which one are you?

Now that you’ve seen the four different types of clients, did it throw up any surprises? Do you fall into a category above? Or are you cut from a different cloth?

The relationship that a client has with a web agency is an important one. So crucial, it can directly affect the success or failure of your new website.

While we’ve worked with hundreds of clients over the years, the vast majority of the relationships we’ve built have been incredibly positive and long-lasting. Sadly, a small number haven’t always worked out that way, and unfortunately, this is inevitable. While we always try our hardest to deliver the best outcome for our clients, sometimes the fit isn’t right, and we have to part ways. Arming ourselves with the information above is the best way possible to avoid that situation.

Maybe you’ve experienced the same thing? Perhaps you’ve had a less than perfect experience with a web agency in the past but weren’t sure why. What was it that made the relationship work the way that it did?

We hope this blog has proven useful to you, if you’d like to keep up to date with our hottest content, please sign up for our newsletter using the form at the bottom of the page.

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