HCRG Careers

The Background

HCRG Care Group stands as one of the UK’s foremost healthcare providers, collaborating extensively with the NHS to deliver comprehensive healthcare services across various regions and specialties. Their commitment to community health is evident through their partnerships with local health organisations, voluntary sectors, and charitable entities. With a workforce exceeding 5,000 professionals, HCRG Care Group offers services ranging from primary care and adult social care to specialised areas like dermatology and sexual health.

Our collaboration with HCRG Care Group began in 2017 during their tenure as Virgin Care. Over the years, we have undertaken multiple projects, adapting to their evolving needs. Following their rebranding to HCRG Care Group in 2021, our partnership continued, focusing on enhancing their digital presence to align with their expanded service offerings.

The Challenge

Recruiting skilled professionals across diverse healthcare disciplines is a significant challenge for HCRG Care Group. Their expansive operations necessitate a dedicated platform to attract and inform potential candidates about career opportunities. The existing corporate website lacked the specialised features required to effectively showcase job vacancies, articulate the organisation’s culture, and highlight the benefits of joining their team. A tailored careers website was essential to streamline recruitment and convey the organisation’s values to prospective employees.

Our Solution

Building upon our previous work on HCRG Care Group’s corporate website, we developed a custom careers website designed to meet their recruitment objectives. Key features of the solution include:

1. Advanced Content Management: We implemented a modular content builder, empowering the HR and recruitment teams to create, edit, and manage content effortlessly. This flexibility ensures that job postings, company news, and employee testimonials can be updated regularly, keeping the site dynamic and engaging.
2. Applicant Tracking System (ATS) Integration: To enhance the recruitment process, we integrated the website with HCRG Care Group’s ATS. This integration allows for real-time updates of job vacancies, ensuring that potential candidates have access to the most current opportunities.
3. User-Centric Design: Understanding the diverse backgrounds of potential applicants, we designed an intuitive and accessible interface. The website features clear navigation, detailed job descriptions, and insights into the organisation’s culture and values, providing a comprehensive overview for prospective employees.
4. Responsive and Mobile-Friendly: Acknowledging the increasing use of mobile devices, the website is fully responsive, offering an optimal browsing experience across all devices. This design approach broadens the reach to potential candidates who may prefer accessing job information on the go.
5. Showcasing Employee Benefits and Culture: We dedicated sections of the website to highlight employee testimonials, career development opportunities, and the benefits of working with HCRG Care Group. This transparency helps in building trust and attracting candidates who align with the organisation’s mission and values.

The new careers website serves as a pivotal tool in HCRG Care Group’s recruitment strategy, effectively communicating their employer brand and streamlining the hiring process. By providing a platform that reflects their commitment to excellence and community health, the website aids in attracting qualified professionals dedicated to making a difference in the healthcare sector.