Maelor Forest Nurseries

The Background

Maelor Forest Nurseries, based in Wales, UK, is a wholesale nursery specialising in the production of trees and shrubs for commercial forestry and native woodland planting. As a sister company to Tilhill Forestry, they play a significant role in supplying high-quality plant stock for various forestry projects.

The Challenge

Over time, Maelor Forest Nurseries’ previous website became outdated, both in design and functionality. The aging technology made it challenging for the client to manage and maintain the site effectively. Additionally, the existing platform lacked eCommerce capabilities, preventing the company from selling their products online—a feature increasingly important for reaching a broader customer base and streamlining sales processes.

Our Solution

To address these challenges, we collaborated closely with Maelor Forest Nurseries to develop a new hybrid brochure and eCommerce website, leveraging one of our lower-cost package websites. Key aspects of our solution included:

1. Cost-Effective Development: Recognising budget constraints, we utilised one of our lower-cost package websites, ensuring a high-quality outcome without exceeding financial limitations.
2. Modernised Design: The new website was designed to reflect Maelor’s updated brand identity, presenting a clean and contemporary aesthetic that aligns with their commitment to quality and innovation in forestry.
3. Brochure and Resource Hub Focus: Emphasising their services and resource offerings, the website serves as an informative brochure, showcasing their expertise and providing valuable information to clients and partners.
4. Integrated eCommerce Functionality: To facilitate online sales, we incorporated a fully integrated online shop, enabling Maelor to sell their trees and shrubs in high volumes directly through the website.

The resulting platform not only enhances Maelor Forest Nurseries’ online presence but also provides them with the tools to manage content efficiently and expand their market reach through online sales. This strategic development positions them competitively in the digital landscape, supporting their growth and service objectives.