Walter Geering

The Background

Established in 1903 and based in Kent, UK, Walter Geering has a rich history as a leading manufacturer and supplier of luxury eco-friendly toiletries and welcome packs for the hospitality industry. Over the years, they have evolved to meet the changing needs of the hospitality sector, offering a wide range of products designed to enhance guest experiences while promoting sustainability.

The Challenge

By 2019, Walter Geering’s existing eCommerce website had become outdated and no longer aligned with their business objectives. The site lacked modern features and functionality, hindering their ability to effectively showcase their products and engage with customers. They sought a new eCommerce platform that would elevate their online presence, provide advanced features, and streamline the customer buying process.

Our Solution

Collaborating closely with Walter Geering, we developed a fully custom eCommerce website tailored to their specific needs. Our approach included:

1. Card Sorting Session: We conducted a card sorting session to understand and rationalise their extensive product line, ensuring intuitive navigation and categorisation.
2. Modern Design: The new website features a fresh and modern look, enhancing visual appeal and aligning with current design trends.
3. Enhanced User Experience: We focused on improving the user journey, streamlining the buying process to increase conversions and customer satisfaction.
4. Advanced Features: The website incorporates advanced functionalities, including a comprehensive product catalog, secure payment options, and responsive design for mobile users.

Since the initial launch, we have continued to collaborate with Walter Geering, providing ongoing support and enhancements. This includes a comprehensive design refresh and the addition of new features to further improve the user experience and drive sales. The updated website has successfully elevated Walter Geering’s online presence, enabling them to better serve their customers and achieve their business objectives.