Hopes Grove Nurseries

The Background

Established in 1992, Hopes Grove Nurseries has grown into one of the UK’s leading suppliers of hedging plants. Situated in the Weald of Kent, the nursery spans 125 acres and cultivates over a million home-grown plants. With a team boasting over 200 years of combined horticultural experience, they ensure top-quality plants for their customers. Operating exclusively through telephone orders and their eCommerce website, Hopes Grove Nurseries has built a reputation for excellence in both product quality and customer service.

The Challenge

By 2017, as Hopes Grove Nurseries approached their 25th anniversary, their existing website had become outdated, having been developed over a decade earlier. This antiquated platform was negatively impacting sales and limiting their ability to effectively market their products. Recognising the need for a modern, user-friendly eCommerce solution, they sought to revamp their online presence to boost sales and reduce marketing expenditures.

Our Solution

In late 2017, we partnered with Hopes Grove Nurseries to launch a completely new fully custom eCommerce website, transforming their digital footprint. The redesigned site featured an intuitive interface, streamlined navigation, and enhanced functionality, providing customers with a seamless shopping experience. The impact was immediate and significant:

• First Year: Sales increased by 71%, demonstrating the effectiveness of the new platform in attracting and converting customers.
• Second Year: Building on this momentum, sales saw a further 114% increase, solidifying the nursery’s position in the online market.
• Subsequent Years: Continued growth was achieved through ongoing enhancements and optimisations, reflecting a sustained upward trajectory.

Our collaboration with Hopes Grove Nurseries has evolved into a long-standing partnership. We provide continuous support, implementing new ideas and improvements to keep the website aligned with industry trends and customer expectations. Recently, we undertook a comprehensive design and functional overhaul to further modernise the site, ensuring it remains a cutting-edge platform for their extensive range of hedging plants.

This ongoing commitment to excellence has not only bolstered Hopes Grove Nurseries’ online sales but also enhanced their brand reputation, making them a preferred choice for customers seeking quality hedging plants across the UK.