Welham Jones

The Background

Welham Jones, established in 1992, is a family-run funeral directors offering compassionate and professional services across Kent and London. With decades of experience, they have built a reputation for delivering friendly, personal support to families during some of the most challenging times in their lives. Their offerings include a wide range of funeral services, pre-paid plans, and personalised options designed to meet the unique needs of each family. Their commitment to care and quality has made them a trusted name in their region.

The Challenge

Over time, Welham Jones’ website had become outdated, relying on technology that was difficult to manage and maintain. This hindered their ability to update content, communicate effectively with clients, and showcase their full range of services. As the business prepared to launch a new marketing and PR campaign to extend its reach, the existing website could no longer meet their needs. The site also lacked modern features such as seamless integration with other digital tools, which limited its ability to serve as an effective communication platform for their community and clients.

Our Solution

To address these challenges, we partnered with Welham Jones and Sharp Minds Communication to create a new, fully custom brochure website. The process included:

1. Contemporary and Respectful Design: Our design team developed a modern, visually appealing website that maintains the respectful tone required for a funeral services provider. The layout was designed to be both professional and approachable, reflecting Welham Jones’ emphasis on personal care.
2. Content Streamlining: We collaborated with the client to simplify and organise their content, making the website more user-friendly and ensuring that visitors could easily navigate services, funeral plans, and other resources.
3. Advanced Content Management: A modular content builder was implemented, allowing the Welham Jones team to quickly and easily update the site with new information, including service offerings, news, and announcements.
4. eCRM Integration: To enhance functionality, we integrated the website with their eCRM system. This feature automates the process of feeding obituary information directly to the website, saving time and ensuring accuracy.

The new website now supports Welham Jones’ marketing and operational goals, helping them maintain their trusted reputation while reaching a broader audience. It also provides families with a user-friendly, modern platform for exploring services and honouring their loved ones.