Hythe Imperial Hotel

The Background

Established in 1880, the Hythe Imperial Hotel is a luxury Victorian seafront hotel located in Hythe, Kent. With a rich history spanning over a century, the hotel offers 92 individually designed bedrooms, fine dining experiences, a health spa, gym facilities, and versatile venues for both corporate and public events. Its Victorian architecture and panoramic sea views make it a distinguished destination on the Kent coastline.

The Challenge

Over time, the Hythe Imperial’s website had become outdated and cluttered, failing to reflect the hotel’s high-end status and comprehensive service offerings. The site’s design and structure were not aligned with the hotel’s premium brand, negatively impacting marketing efforts and user engagement. A modern, user-friendly website was needed to accurately represent the hotel’s luxury experience and facilitate better interaction with potential guests.

Our Solution

Collaborating closely with the Hythe Imperial team, we undertook the design and development of a new, fully custom brochure website. Our approach included:

1. User Experience Optimisation: Recognising the extensive range of services offered by the hotel, we conducted user experience tasks, including card sorting sessions, to organise and structure content in a user-friendly manner. This ensured intuitive navigation and easy access to information on accommodations, dining, spa services, and event venues.
2. Elegant Design: We crafted an elegant and stylish design that aligns with the hotel’s Victorian heritage and premium positioning. The aesthetic reflects the luxury and sophistication that guests can expect during their stay.
3. Comprehensive Content Management: The new website accommodates detailed information about all services, including room descriptions, dining options, spa treatments, and event facilities. This comprehensive approach provides potential guests with a clear understanding of the hotel’s offerings.
4. Responsive Design: Ensuring accessibility across various devices, the website is fully responsive, offering an optimal viewing experience on desktops, tablets, and smartphones.

The redesigned website now effectively showcases the Hythe Imperial Hotel’s luxurious accommodations and services, enhancing its online presence and supporting marketing initiatives. By aligning the digital experience with the hotel’s esteemed reputation, we have provided a platform that attracts and engages discerning guests seeking a premium seaside retreat.