Independent spirit. Appoly Group expertise. Since 2014.

Ecommerce website design, development and support

Make it easier to choose, buy and come back. Website design and ongoing improvements for businesses selling products and services online.

Built around the way
your customers use it.

Make the choice easier

Customers need to understand what they are buying, which option fits and what happens next. We can review product information, service explanations and navigation to find friction in that decision.

Look beyond the checkout

Delivery information, account journeys and order enquiries all shape the experience. We agree which parts of the journey need attention and prioritise changes around the evidence you have.

Connect the moving parts

Stock, payments and fulfilment can involve several systems. We map the dependencies before changing the website, with integrations and third-party costs scoped separately.

Support beyond
the next launch.

Your website will keep changing after a project is delivered. We can assess an existing WordPress site for ongoing care, or agree a programme of design and development improvements.

If a new foundation is needed, we scope the design and build around your content, functionality and internal team. Hosting, third-party tools and handover are part of that conversation.

A few useful answers.

Does an online shop need a rebuild to improve?

Not always. We assess the existing platform and the problems customers encounter. Targeted design or development changes may be a better first step than replacing a useful site.

What should we bring to the first conversation?

Your website address, the main tasks visitors need to complete, examples of what is difficult today and any timing constraints. Existing analytics and feedback are useful if available; you do not need a finished technical brief.