Hippo Waste

The Background

HIPPO Waste is a prominent UK-based waste management company renowned for its innovative waste disposal solutions. Established in 2002, HIPPO introduced the HIPPOBAG, a flexible and convenient alternative to traditional skip hire, which has become a staple in major DIY retail chains across the country. Their services cater to both residential and commercial clients, offering a range of options from HIPPOBAGs to traditional skip hire, all designed to facilitate efficient and responsible waste disposal.

The Challenge

While HIPPO Waste had established a strong reputation with their HIPPOBAGs and skip hire services, their ‘Man and Van’ service—a personalised waste collection offering—remained relatively under recognised. This service involves a team visiting households to collect waste items directly, providing a hands-on solution for waste removal. To enhance the visibility and accessibility of this service, HIPPO required a dedicated eCommerce platform separate from their main corporate website. The new platform needed to allow users to easily book and pay for collections, select waste items by type or volume, and verify service availability based on their location.

Our Solution

Collaborating closely with HIPPO Waste, we developed a fully custom eCommerce website tailored to the specific requirements of the ‘Man and Van’ service. Key features of the solution include:

1. User-Friendly Interface: We designed an intuitive platform where users can select waste items for collection either by specific item or by overall volume. This flexibility accommodates various user preferences and simplifies the booking process.
2. Complex Pricing Matrix: Behind the user interface, we implemented a sophisticated pricing matrix that accounts for different sizes, types, and volumes of waste items. This ensures accurate pricing and transparency for customers, enhancing trust and satisfaction.
3. Postcode Lookup Functionality: To determine service availability, we integrated a postcode lookup feature. Users can input their location to confirm whether the ‘Man and Van’ service operates in their area, streamlining the user experience and setting clear expectations.
4. Seamless Booking and Payment System: The website includes a straightforward booking system where users can specify the waste items for collection, select a convenient date, and securely pay for the service online. This end-to-end functionality provides a hassle-free experience for customers.
5. Responsive Design: Recognising the importance of accessibility, we ensured the website is fully responsive, offering optimal performance across various devices, including desktops, tablets, and smartphones.

The launch of the new eCommerce platform has significantly enhanced the visibility and accessibility of HIPPO Waste’s ‘Man and Van’ service. Customers now enjoy a streamlined process to book waste collections, contributing to increased engagement and satisfaction. This dedicated platform effectively complements HIPPO’s existing services, reinforcing their position as a leader in innovative waste management solutions in the UK.