Independent spirit. Appoly Group expertise. Since 2014.

Websites for hospitality suppliers and trade businesses

A clearer catalogue. A simpler route to the right product. Website support for suppliers serving hotels, accommodation providers and repeat trade customers.

Built around the way
your customers use it.

A catalogue people can navigate

Large ranges need useful categories, clear product information and an understandable search journey. We start with how customers choose products and how your team maintains the catalogue.

Help returning customers

Repeat buyers often know what they need. We can review account access, product discovery and the ordering journey, then scope improvements around the features your platform supports.

Keep the website in step

Ranges, seasonal collections and product details change. A planned programme of content and development work helps your site reflect the business, with larger changes agreed separately.

Support beyond
the next launch.

Your website will keep changing after a project is delivered. We can assess an existing WordPress site for ongoing care, or agree a programme of design and development improvements.

If a new foundation is needed, we scope the design and build around your content, functionality and internal team. Hosting, third-party tools and handover are part of that conversation.

A few useful answers.

Can you help with catalogue and business-system integrations?

We can assess the systems and data involved, including available APIs and the responsibilities of each provider. Feasibility, costs and any migration are agreed before the work begins.

What should we bring to the first conversation?

Your website address, the main tasks visitors need to complete, examples of what is difficult today and any timing constraints. Existing analytics and feedback are useful if available; you do not need a finished technical brief.