With any business, it’s vital to get your company name out there. SEO plays a significant role in this, and you need to be thinking about this as soon as possible.
What is SEO?
SEO or Search Engine Optimisation is the process of improving the quality and increasing the number of users visiting your website. SEO refers directly to organic traffic – anyone using search engines to find a website opposed to direct traffic or paid traffic.
To determine your rank, search engines such as Google use bots to crawl your website’s content looking at the copy, the quality of code, the use of pictures, links and redirects.
How can I appear for search terms?
The first step is to determine which key terms or keywords you want to appear for – you might want to speak with an expert to outline these. Once you’ve collated a solid list, you’ll need to ensure you’re talking about these terms on your website, in detail.
Writing content and the creation of blogs
Armed with a keyword strategy, you can start refining your website’s content. We recommend introducing a blog at the earliest possible stage. Search engines like to see lots of useful, informative content, and they also want to see websites updated regularly. At Supersonic Playground, we’re advocates of good quality content and we know that the more active you are in your space, the more influence you’ll have.
Whenever you write a piece of content for your website or blog, you should always think about how you might link it. Another thing to note about links is that it’s always best to use relevant anchor text. For example, if you want the user to read another blog, don’t just use anchor text like ‘here.’ Instead, make sure the call-to-action incorporates a relevant keyword like ‘find out more about our WordPress development services.’
During a site migration or a website restructure, you might be looking to change the naming of your URL’s, which can have significant SEO benefits. However, you should consult an expert first to ensure you won’t be losing any valuable SEO value and to ensure that correct redirects are in place. You don’t want to send lots of traffic to 404 error pages, as this can have a detrimental impact on both rankings and user experience.
Images and ALT tags
An image speaks a thousand words and a website without them is pretty dull. Try choosing inspiring images and using ALT tags that are relevant as this can have an impact on your website’s rank too.
How can I check how my website is performing?
There are lots of tools on the market that can give you an SEO audit/health check. We recommend Chrome’s Sitechecker or SEOptimer, both of which will generate page and site reports for you to share with your marketing team or agency.
Another way to keep an eye on your website’s performance is with Google Analytics. However, you’ll need to be able to navigate the dashboard to check out how much traffic you’re getting and where it’s coming from. For this, we’d suggest Google’s free Analytics training for beginners.
If you’re still not sure why your website isn’t delivering quality leads, check out our blog: 9 reasons why your website isn’t performing.
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