Ridgeview

The Background

Established in 1995, Ridgeview is a family-owned English sparkling wine producer located in the South Downs of Sussex, UK. As pioneers in the English wine industry, they have garnered international acclaim for their traditional method sparkling wines, crafted from classic grape varieties such as Chardonnay, Pinot Noir, and Pinot Meunier. Beyond wine production, Ridgeview offers a range of experiences, including an on-site shop, guided tours, wine tastings, and dining at their vineyard restaurant, The Rows & Vine. They also operate a comprehensive eCommerce platform, allowing customers to purchase their award-winning wines and related products online.

The Challenge

Over the years, Ridgeview’s website had become outdated, no longer reflecting the brand’s evolution and esteemed market position. The site’s development had been piecemeal, resulting in fragmented systems for critical functions such as bookings and the online shop. This disjointed infrastructure led to inefficiencies and a suboptimal user experience. Following a comprehensive rebranding initiative, Ridgeview Recognised the need for a new eCommerce website that would cohesively represent their brand and streamline their digital operations.

Our Solution

Collaborating closely with Ridgeview’s internal marketing team, we embarked on designing and developing a fully custom eCommerce website that encapsulated the essence of their rebranded identity. Key components of our solution included:

1. Unified Online Platform: We consolidated various functionalities into a single, cohesive platform. This integration encompassed the core online shop, enabling customers to seamlessly purchase wines and related products, as well as booking capabilities for tours, tastings, and dining experiences at The Rows & Vine restaurant.
2. Enhanced User Experience: Emphasising intuitive navigation and responsive design, we ensured the website provided an engaging and user-friendly experience across all devices. High-quality visuals and detailed product descriptions were incorporated to showcase Ridgeview’s offerings effectively.
3. Third-Party System Integration: To streamline operations and enhance customer engagement, we integrated the website with several third-party systems, including Ridgeview’s marketing Customer Relationship Management (CRM) platform. This integration facilitated efficient data management and personalised marketing efforts.
4. Scalability and Flexibility: Anticipating future growth and the potential addition of new services, we built the website with scalability in mind, allowing for easy updates and expansions as Ridgeview’s business evolves.

The launch of the new eCommerce website has significantly bolstered Ridgeview’s online presence, providing a seamless and enriched experience for customers. The unified platform not only reflects the brand’s prestigious identity but also supports their diverse offerings, from wine sales to experiential services, thereby contributing to Ridgeview’s continued success in the competitive wine industry.