The Bromley Bathroom Company are luxury bathroom designers, suppliers and installers. The company specialises in high-end products, attention to detail and end-to-end customer service. They’re a family-owned business: Robert has over 15 years experience as a bathroom fitter, Heather has a flair for design, and between them, they ensure customer’s get the bathroom of their dreams.
The business challenge
The Bromley Bathroom Company approached us in early 2019 preceding the opening of their new 140 sq. m. showroom in West Wickham, showcasing over 40 displays the luxurious, unique, practical and robust products they supply. As part of their launch, they wanted their branding and website updated.
They needed the brand to convey luxury, sophistication and professionalism, to reach their target market, and the current site wasn’t achieving that.
The solution we offered
To give The Bromley Bathroom Company Ltd the image they were after, we recommended a complete rebrand and a new custom website leveraging WordPress. The new look and feel needed to reflect the client’s experience and luxury products all while appealing to their target market. To achieve this, we introduced a striking black and white logo that would sit beautifully on their light and airy website along with two opposing typographies: modern for the logo and traditional for the website titles. The idea was to strike the right balance of being cutting edge, timeless and traditional. A subtle ocean blue was also added to the brand to break up the otherwise very tone-al design but still in keeping with a luxurious bathroom feel.
The new website also needed to showcase their stunning bathroom designs. For this, we used lots of photography and designed an ‘inspiration’ page to display all of their favourite pieces for users to browse. The sole purpose of the site is to drive people to book an appointment and visit the showroom, therefore, user experience was key, we worked to ensure clear, bright call-to-actions were visible throughout as well as the location and directions of the store.
It’s easy to overlook the impact a stunning visual design can have on a user. But, in this instance, the WOW factor was the most important part, and we worked hard with The Bromley Bathroom Company Ltd to completely transform their brand and produce a site they could be proud of for years to come.