The Bromley Bathroom Company

The Background

Robert, the proprietor of The Bromley Bathroom Company, has dedicated over 15 years to designing, supplying, and installing premium-quality bathrooms. His commitment to expert craftsmanship and superior products has been the cornerstone of his business. Initially operating from a van, Robert seized the opportunity to establish a retail shop, transitioning the business to a showroom model. This strategic move aimed to provide clients with a tangible experience of the high-end, luxury products and bespoke designs offered by The Bromley Bathroom Company.

The Challenge

With the launch of the new showroom, it was imperative to develop a compelling brand identity and an engaging website that would resonate with homeowners seeking luxurious bathroom solutions. The objectives were to:

• Appeal to the Target Audience: Attract discerning clients interested in high-end, bespoke bathroom designs.
• Showcase Premium Products: Highlight the extensive range of quality furniture, ceramics, brassware, accessories, and tiles available in the showroom.
• Promote the Showroom Location: Emphasise the spacious 140 sq m showroom in West Wickham, featuring over 50 display settings.

Our Solution

Collaborating closely with Robert, we developed a comprehensive branding and digital strategy:

1. Brand Development: Crafted a brand identity that reflects the company’s dedication to luxury and quality, appealing to the upscale market segment.
2. Website Design: Created a fully custom brochure website with a visually driven design, utilising premium photography to showcase the company’s work and product offerings.
3. Content Strategy: Developed engaging content that highlights the company’s expertise, services, and the unique features of the showroom, including the diverse range of products from renowned brands like Artelinea, Decotec, and Samuel Heath.
4. User Experience: Ensured the website is user-friendly, providing visitors with easy access to information about services, product ranges, and the showroom location.

The new brand and website effectively position The Bromley Bathroom Company as a leader in luxurious, bespoke bathroom design and installation, enhancing its appeal to the target audience and showcasing the exceptional quality of its offerings.