Lecenté

The Background

Based in Kent, UK, Lecenté is a renowned provider of professional-quality nail polishes and related products, catering to both consumers and nail professionals. In addition to their product offerings, they provide training and accreditation services to support the professional development of nail technicians. 

The Challenge

Over the years, Lecenté experienced significant growth and success. However, their existing website, operational since the company’s inception, had not evolved in tandem with their expansion. By the time they approached us, the website appeared outdated and failed to reflect their current market position. It also lacked advanced functionalities and was cumbersome to manage and maintain. Lecenté sought a new website to elevate their online presence and provide enhanced capabilities, all within a budget-conscious framework. Additionally, they required a system where certain products were accessible to the general public, while others were exclusive to logged-in nail professionals.

Our Solution

Collaborating closely with Lecenté, we developed a modern and stylish eCommerce website tailored to their target audience. Our approach included:

1. Cost-Effective Development: To adhere to budget constraints, we utilised one of our lower-cost eCommerce package solutions, ensuring a high-quality outcome without excessive expenditure.
2. User Access Management: Implemented functionality to restrict specific products, making them available only to registered professional accounts. This system allowed professionals to apply for access through the website, with Lecenté retaining the ability to vet and approve these applications.
3. Enhanced User Experience: Designed an intuitive and visually appealing interface that resonated with both consumers and professionals, facilitating seamless navigation and product discovery.
4. Scalable Infrastructure: Built the website with scalability in mind, allowing for future enhancements and integrations as Lecenté’s offerings expanded.

The new website proved to be an immediate success, contributing to Lecenté achieving their highest-ever monthly revenues in the first full month post-launch. In the subsequent years, we continued to collaborate with Lecenté, introducing features such as an integrated online learning and education facility, further enriching the user experience and supporting their commitment to professional development.