MGG Health

The Background

MGG Health, part of the renowned HCRG Care Group, is a leading global provider of outsourced healthcare services, with offices across 15 countries. Specialising in partnering with governments and national healthcare systems, MGG Health plays a pivotal role in delivering a wide range of public healthcare services. A significant part of their operation includes the recruitment, training, and employment of healthcare professionals to support these services globally.

The Challenge

When MGG Health became part of HCRG Care Group, their existing brand and website no longer reflected the company’s evolving vision and strategic objectives. The brand had grown outdated, and the website, which had been integral to their operations, failed to convey the professional and dynamic nature of their services. The client recognised that to align with their future goals and maintain a competitive edge in a fast-evolving sector, a complete rebrand and website overhaul were necessary.

Our Solution

Working in close collaboration with MGG Health’s internal team, we embarked on a comprehensive rebranding process to reshape their visual identity. The project began with the creation of new brand concepts and styles, carefully tailored to embody the company’s values and its ambitions for the future. Once the new brand was refined and finalised, we established a set of robust brand guidelines to ensure consistency across all touchpoints.

Building on the refreshed brand, we then designed and developed a fully custom brochure website. The new website was crafted to reflect MGG Health’s revitalised approach, showcasing their services in a clear, engaging manner that resonated with their target audience. It was built with functionality in mind, allowing the client’s internal team to easily manage and update the site as needed. The result was a website that effectively communicated MGG Health’s mission and enhanced their online presence, ultimately supporting their ambitious growth objectives.