Established in 1994, Safeline is a leading UK charity dedicated to preventing sexual abuse and supporting those affected to cope and recover. Operating nationally, Safeline offers a comprehensive range of free, independent, and confidential services to anyone affected by or at risk of sexual abuse. Their services include one-to-one specialist counselling and therapies, independent sexual violence advocacy, a national male survivor helpline, telephone and online counselling, prevention and early intervention programmes, and specialist training services. Additionally, they provide an online self-guided help programme called ‘Taste of Recovery’ and specialist medical and forensic support for victims of recent sexual assault.
Over time, Safeline’s website had become outdated, with disorganised content and a muddled user experience. The structure and organisation of the information made it challenging for users to navigate and access the support they needed. Recognising the importance of an accessible and user-friendly online presence, Safeline sought to modernise their website to better serve survivors and those seeking assistance.
We undertook a comprehensive website redesign project for Safeline, focusing on rationalising and reorganising the content structure to improve navigation and user experience. Collaborating closely with Safeline, we modernised their brand to reflect their commitment to supporting survivors. We created a new custom brochure website that was built with a high level of accessibility, ensuring that all users, regardless of their abilities, could easily access the information and support they needed.
The redesigned website now offers a clear, intuitive layout with well-organised content, making it easier for users to find relevant information and access the various support services provided by Safeline. This enhancement has significantly improved the overall user experience, aligning with Safeline’s mission to empower individuals affected by sexual abuse.
By modernising their online presence, Safeline has enhanced their ability to reach and support a broader audience, ensuring that those in need can easily find the help and resources available to them.
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