Family Rights Group

The Background

Established in 1974 and based in London, UK, Family Rights Group is a longstanding charity dedicated to providing advice and guidance to individuals connected with children in the UK care system, including family members, carers, and legal professionals. Their mission is to ensure that every child can be raised safely and thrive within their family, and that children in the care system have loving relationships they can rely on throughout life.

The Challenge

Over the years, Family Rights Group’s website had accumulated a vast amount of content, making navigation cumbersome and negatively impacting user experience. Individuals seeking support found it challenging to access the necessary information, leading to increased reliance on telephone support services. Additionally, the website’s outdated design and content management system (CMS) made it difficult to manage and maintain, further hindering the organisation’s ability to effectively serve its audience.

Our Solution

Collaborating closely with Family Rights Group, we undertook a comprehensive project to revitalise their brand and develop a fully custom, content-rich brochure website. Our approach included:

  1. User Experience Optimisation: Conducted user experience tasks, including a card sorting session with the client, to rationalise and reorganise the extensive content. This process aimed to create an intuitive and user-friendly content structure, facilitating easier access to information.
  2. Comprehensive Rebranding: Developed a fresh and modern brand identity that reflects the organisation’s mission and values, enhancing its appeal and recognition among stakeholders.
  3. Website Design and Development: Designed and developed a new website that is clean, modern, and user-friendly. The site features a ‘Who, What, Why’ structure, organising content contextually to improve accessibility and navigation for users seeking support and information.
  4. Enhanced Content Management: Implemented an updated CMS, enabling the organisation to efficiently manage and maintain the website’s extensive content, ensuring it remains current and relevant.

The revitalised website now effectively serves as a comprehensive resource for individuals associated with children in the UK care system, aligning with Family Rights Group’s commitment to supporting families and children. The improved user experience and streamlined content management have reduced the burden on telephone support services, allowing the organisation to allocate resources more effectively.

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