Established in 1974 and based in London, UK, Family Rights Group is a longstanding charity dedicated to providing advice and guidance to individuals connected with children in the UK care system, including family members, carers, and legal professionals. Their mission is to ensure that every child can be raised safely and thrive within their family, and that children in the care system have loving relationships they can rely on throughout life.
Over the years, Family Rights Group’s website had accumulated a vast amount of content, making navigation cumbersome and negatively impacting user experience. Individuals seeking support found it challenging to access the necessary information, leading to increased reliance on telephone support services. Additionally, the website’s outdated design and content management system (CMS) made it difficult to manage and maintain, further hindering the organisation’s ability to effectively serve its audience.
Collaborating closely with Family Rights Group, we undertook a comprehensive project to revitalise their brand and develop a fully custom, content-rich brochure website. Our approach included:
The revitalised website now effectively serves as a comprehensive resource for individuals associated with children in the UK care system, aligning with Family Rights Group’s commitment to supporting families and children. The improved user experience and streamlined content management have reduced the burden on telephone support services, allowing the organisation to allocate resources more effectively.
Our friendly team is ready to help you bring your vision to life. Whether you’re ready to start your project or just want to discuss your options, we’d love to hear from you.