NPC

The Background

New Philanthropy Capital (NPC) is a London-based think tank and consultancy dedicated to enhancing the social sector’s impact. Established in 2002, NPC collaborates with charities, foundations, philanthropists, impact investors, social enterprises, businesses, and public sector entities to maximise social impact. Their work encompasses research, strategic consulting, and the provision of insights and guidance across various areas, including effective philanthropy, impact measurement, and systems change.

The Challenge

Over time, NPC’s website had become cluttered and outdated, no longer effectively representing their evolving mission and extensive range of services. The site struggled to communicate NPC’s multifaceted work and housed a vast library of resources that were not easily accessible to users. Recognising the need for a modern, user-friendly platform, NPC sought to revamp their website to improve its aesthetic appeal, enhance user experience, and facilitate seamless access to their wealth of content.

Our Solution

Our collaboration with NPC dates back to before the establishment of Supersonic Playground, when our founder, Rich Dean, worked with them at a previous agency. Building on this longstanding relationship, we partnered with NPC in 2018 to develop a fully custom brochure website tailored to their unique needs.

Key components of our solution included:

1. User-Centric Design: We conducted comprehensive user research to understand the preferences and behaviours of NPC’s target audience. This informed a design that is intuitive, engaging, and aligned with the expectations of their diverse stakeholders.
2. Enhanced Resource Accessibility: To address the challenge of navigating NPC’s extensive library of resources, we implemented a robust content management system with advanced categorisation and search functionalities. This enables users to effortlessly locate reports, guides, and other materials relevant to their interests.
3. Clear Communication of Services: We restructured the website’s content to clearly articulate NPC’s mission, services, and areas of expertise. This ensures that visitors can quickly grasp the breadth and depth of NPC’s work in the social sector.
4. Modern Aesthetic and Responsiveness: The new design features a contemporary look and feel, with responsive elements that provide an optimal viewing experience across various devices, including desktops, tablets, and smartphones.

A few years after the initial launch, we undertook a comprehensive overhaul to further modernise the website and enhance its accessibility. This included updates to comply with the latest web accessibility standards, ensuring that all users, regardless of abilities, can effectively engage with NPC’s content.

Through these efforts, we have helped NPC establish a dynamic online presence that accurately reflects their mission and facilitates meaningful engagement with their audience. The revamped website serves as a central hub for NPC’s research, insights, and services, supporting their ongoing efforts to drive positive change in the social sector.