Custom Websites · eCommerce · User Experience

AirBench

The Background

AirBench is one of the UK’s leading manufacturers and suppliers of dust, fume and mist extraction equipment. It’s a family-run business, and every client gets a personal service from their managing director, Simon.

The Challenge

AirBench found us through a Google search and asked us to design and build their new website. Their old site struggled to show the full range of products they offer. They needed a professional website where customers could explore each product in detail, with technical specifications, images, reviews and the option to book a demo.

AirBench’s main products aren’t sold online, but they did want to sell accessories. So the new site had to be detailed and content-rich, driving enquiries like a brochure site, with eCommerce for the smaller items.

Our Solution

We worked closely with AirBench on a full user experience phase, which set the structure for the new site. We then built a custom WordPress website that shows the technical detail of their main products and encourages visitors to book a demo. A WooCommerce shop sits alongside it for accessories.

The site uses a flexible content builder, so the AirBench team can update content and layouts themselves without waiting on us for everyday changes.

The Results

The client is very happy with how the new site presents their business, and with how easy it is to manage day to day.

Very pleased with our project with Supersonic Playground. All worked well – we worked effectively as a team and have brought the project to life through various evolutions.

I’d happily recommend them.

AirBench