AMAT Branding and Website

The Challenge

AMAT (formerly the Ashdown and Medway Accommodation Trust) is a charity organisation specialising in housing support for residents in the Medway area of Kent. Initially established in 1997, they offer a range of housing and shelter support services for those in need, and they also provide employment and volunteering opportunities to their service users. Their previous website had been around for a long time, and whilst it had served them well, it was feeling tired and in need of some love. They asked us to completely overhaul their visual communications through a fresh new brand, an accompanying website.

Our Solution

We set about creating a stylish and modern new brand for AMAT that was friendly and approachable to help make AMAT accessible to their service users. As a charity, achieving value for money was a priority, and every penny had to count, so to provide maximum impact, we used our Small Business Package Website. This allowed us to save time and money by using a pre-designed framework while customising the look and feel. Our in-house team then worked their magic to tailor the website’s visual style to match the new branding, further extending the friendly and approachable theme. To finish the job, we added several extra enhancements to the website package, including a historical timeline and the ability for visitors to donate to the charity online.

The Results

The new branding and Small Business Package Website for AMAT are stylish, modern and friendly, and is a massive leap forward for the charity in terms of how they are presented. The new website is fully responsive and optimised for mobile phones, tablets and desktops, and will provide many years of benefit to the charity.