Redline is a leader and specialist in consumer finance transaction software and is based in Tunbridge Wells in Kent. Their software and applications power lending transactions for major automotive and retail outlets and their clients include well-known finance institutions. When we first met them, their branding and previous website were looking tired and they were struggling to achieve stand out in a market that was becoming more and more crowded. Like most of their competitors, their key messaging was focused around the features of their software, and not what they achieve for their customers.
We undertook a complete rebrand and redesign of Redline’s key visual style. Inspired by their heritage in the automotive industry, we created a striking and vivid new branding that is modern and forward-thinking in its approach. Our new key visual style was led by impacting imagery of Redline’s end users enjoying the benefits of their software solutions, a departure from the previous features-only approach. We then designed and developed a completely new, responsive custom WordPress website. As Redline operates in the financial software industry, security was a major concern and the new custom WordPress website had to pass some stringent security testing.
Redline’s new brand is striking and memorable, and they now stand head and shoulders above their competition in the financial software market. Their new custom WordPress website is performing well and will last for many years to come.