Jackson Rowe are professional construction experts. Founded in 1989, they grew quickly in their early years before scaling back after the recession. Today they’re a smaller team focused on customer experience, and they still value their traditional brand.
Jackson Rowe came to us ahead of their 30th anniversary, wanting to relaunch their website at their summer gathering. The business had changed. Its three-part offering now focused on two areas, each run by a newly appointed director, and the new brand needed to show that with a modern design while respecting the original brand that still mattered across the business.
Our designer created a new logo and brand identity, starting with a range of concepts from very traditional to very modern. Those concepts opened up the conversation and led to the logo they have today, a big step on from their old branding that still feels like theirs.
The logo moved from three elements to two to mirror the new structure, a detail the client loves. To present Jackson Rowe as professional, accurate and considered, we moved the website away from its dark purple design to light backgrounds, white space and smoky purples, which made it cleaner and easier to read.
The team wanted a blog, because they knew regular, thoughtful content would help them hold on to market share. Their custom WordPress website has an admin area built around their needs, so they can write and update content easily and stay in control of the site.
Since launch, Jackson Rowe have had plenty of compliments on the design from clients, suppliers and partners. The team have also told us how easy WordPress has been to learn and use every day.
jackson-rowe.com
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