If you’re looking for a new website, then the first step will be finding a web agency to work with. Your relationship with this agency could be a one-off or a long-term partnership; you must find the best fit for your needs either way. We recommend getting quotes from at least 2-3 different agencies as each will have a different culture and approach.
To help you in this process, we’ve outlined four different personas which most clients fall into and what kind of website solution would best fit their needs. However, the original credit for this idea goes to marketing expert Nick Reese, who did a brilliant job identifying them in his original article. Still, they rang so true to us, so we wanted to put our spin on them.
#1 The hands-on marketer
Hands-on and a DIY-er, you like to do everything yourself.
You might not be a designer or developer; perhaps you’re a business owner or marketer with a tight budget in mind. While you might have experience working with a cheap DIY platform such as Wix or Squarespace, you’re looking for an agency to take your website off your hands and free you up for other tasks.
In this instance, working with an agency like ourselves might be a little out of your price reach. However, a brand such as Unbounce, which is built purposefully for DIY-ers and hands-on marketers, might be a better solution. Or you could look to outsource to a low-cost freelancer through People Per Hour.
#2 The price shopper
You’re after a low-cost solution, but you’re experienced enough to know you can’t build your website in-house.
Your primary objective is to deliver a website – this might not even be something you want and more of a box-ticking exercise. You want the lowest cost possible, and while you want a professional approach, you’re not looking for top-dollar quality or results.
In this instance, our package websites could be the perfect, low-cost solution. These sites allow companies access to a whole host of features, functionality and high performance.
#3 The value seeker
Value seekers recognise the intrinsic value that experts bring.
You could be a value seeker if you’ve built a website in the past and realised it’s not where your strengths lie. Or perhaps you’ve gone down the low-cost agency route only to find out that buy cheap, buy twice is just as relevant in web design as it is in any other market. Either way, you’ve decided that for your website to be a success and to last, you’ll need to work with a quality web design agency.
While price is a key concern, you’re prepared to pay a fair and reasonable rate for your new website. In this instance, our custom website offering is a perfect solution. You’ll get a website that is tailored to your needs, high performing, fast and professional, with an admin area that puts you in the driving seat when it comes to updates and content management.
#4 The results seeker
Your primary focus is your return on investment (ROI), and you won’t settle for anything less than the best.
You’re willing to spend whatever it takes, but you need absolute reassurance that whatever you spend will translate into a tangible benefit to your bottom line. While you appreciate the aesthetics and quality of a successful website, none of that matters if it doesn’t translate into your desired metrics. You’ve probably worked with agencies in the past that just haven’t met your high demands, and you’ll be looking for someone to rise to the challenge.
It will be a long and potentially challenging journey to finding the perfect partner if this is the case. You’ll need to be cautious about which agency you choose. This decision should come down to experience, capability and scalability, with a proven track record. Depending on your specifications, this might be something we can support you with, or we might be able to recommend a partner we know and trust.
So, which one are you?
Now that you’ve explored the four different personas above, did they throw up any surprises? Do you fall into one of the categories? OR are you cut from a different cloth?
Knowing what you want from your agency is the first step. The next one is asking the right questions and pulling together a brief that perfectly captures what you’re looking for. Finally, once you’ve ticked all the boxes and chosen your winning agency, the rest is history.