Back in March, we shared useful resources and business advice about how to spend to keep your business afloat during the first lockdown.
This time, we’re reflecting on what we’ve learned from 2020, and what you can be doing right now, during this month of lockdown, to keep the momentum and to ensure your business blooms in 2021.
A common reaction for business owners is to pull the plug on their marketing budget. We saw it during the financial crash of 2008, we saw it again in March, and we’re seeing it again now. While we understand it might be tempting to do this, it’s imperative not to.
Marketing is the only way to survive any crisis, financial or otherwise, and there is a lot of free or low-cost marketing you can invest in. All you need is time – which makes lockdown the perfect opportunity to either start, or readdress this. If you reduce or stop your marketing, you’ll be reducing your visibility to potential customers or clients right at the time when you need them to see you most.
If COVID has taught us anything, it’s the importance of having an online presence. Consumers rely on technology, and the pandemic has caused a dramatic shift in thinking for many businesses who have had to re-evaluate their positioning, with digital spearheading the recovery from COVID in 2021.
If you’re not already online, this is a great opportunity to make the jump. Whether it’s a DIY website built using something like WIX, or an affordable package site to get you off the ground, it’s essential that you have an online hub where customers can find information about you. From here you can set about creating a Google Business account, Facebook, Twitter, LinkedIn, TikTok – whatever it might be, just be sure to concentrate on the platforms and the types of media that are most attractive to your target market.
Don’t let assumptions guide your budget. Instead, use a tool such as Google Trends to see what people are searching for. This a great way of spotting changes in consumer behaviour, and it’s also a great way of exploring your industry, target location and popular topics of the day.
It might be that you spend this time exploring other avenues to generate an income for yourself. Passive eCommerce is a popular choice for entrepreneurs as it’s relatively easy to set up, and once it’s done it pretty much runs itself. We’ve also been speaking to our clients about online marketplaces too.
To help you kick-start the process of investing in your business, we’ve put together our top 10 activities for you to get started with:
Each of these activities is about using your time and what budget you have to effectively promote your business and show your customers and competitors that you’re still active, you’ve not disappeared and that you’ve got plans for the future.
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