Scrummi are one of Kent’s best kept secrets and are a great example of an innovative business operating out of the county. Based in West Malling, Scrummi manufacture eco-friendly paper towels for the salon and spa market. With strong ethical principles and a desire to reduce waste and help the environment, they have grown steadily over the past decade. When we first met them, their previous website had been around for just as long, but it was no longer delivering the performance and flexibility that they desired. It also didn’t reflect how they had grown as a company, and it was clunky to use. It was time for a change.
We set about designing and developing a completely new, responsive custom WordPress and WooCommerce eCommerce website, following our tried and tested web design process. We worked closely with Scrummi’s internal marketing team to create a new website structure that was user-friendly and efficient. We then created new page layouts and visual designs that included a new visual style and were designed to put the spotlight on the products and highlight their eco-credentials. Our in-house team then built a completely new and tailored WordPress and WooCommerce content management system, which was integrated with their inventory management CRM. As an added bonus, once we had completed the initial website for Scrummi, we were able to clone the website to create a new website for their sister company, Scrummi Spa, at a fraction of the cost compared to creating a completely new website from scratch.
Scrummi’s new custom WordPress and WooCommerce eCommerce website is light years ahead of their old website, and their competition. The new website feels fresh, modern and on-trend, and as it’s fully responsive, it is optimised to work on mobile phones, tablets and desktop computers. The new website is built to the latest standards, so will continue to increase their sales for years to come, and being able to duplicate the website for their sister company gave them an even better return.