eDEN Garden Rooms are market leaders in creating stunning garden rooms and offices, and were one of the early pioneers in the sector more than 10 years ago. When we first met them, their old website had been around for a while but was no longer delivering the quality or quantity of leads that an ambitious company like this demanded. On the one hand, they were losing market share to budget competitors who undercut them on price at the sacrifice of quality, and on the other hand they were losing out to competitors who commanded a higher price tag but with no real added value.
We set about designing and developing a completely new responsive custom WordPress website that would showcase the combination of high quality and affordability that would allow eDEN Garden Rooms to attack both ends of the market. For us, a key driver was educating eDEN Garden Room’s customers about their difference in quality, so that they could differentiate themselves from both the budget and more expensive competitors. By showing the craft and quality that goes into their garden rooms, they could justify their higher price tag over their budget competitors, while simultaneously being competitive against their more expensive competitors. To complement their bespoke garden rooms, we also integrated a WooCommerce online shop so that they could sell garden accessories to create an additional revenue stream.
eDEN Garden Room’s new custom WordPress website is now fully responsive, highly optimised and light years ahead of the competition. The new website is clean, modern and contemporary, and beautifully showcases their stunning range of garden rooms.