The First Aid Team offer a wide range of first aid training and courses for individuals and businesses looking to ensure they have the right emergency training. The company has grown consistently over the years, and now offers and comprehensive roster of courses for all levels. Part of their growth has been fuelled by the acquisition of other businesses, and this has enabled them to move into various locations, now operating in Maidstone, Hastings and Orpington. When they first approached us to create a new website, a key requirement was that it would help to improve their search rankings and bolster their digital marketing.
We set about creating a completely new, responsive custom WordPress website that was fresh, modern and friendly. Working closely with the client, we created a new website structure and visual designs that perfectly complimented their branding and visual style. A key challenge that we faced when creating the new website was that previously each location had its own website, and this had enabled the sites to build up strong search credibility in their respective location. When we merged the previous websites together to create the new main website, we had to manage the process carefully so that we didn’t lose any of this search credibility. We also integrated a calendar booking system to enable visitors to book onto the first aid training courses through the website.
The First Aid Team’s new custom WordPress website is fresh and modern and perfectly complements their branding and visual style. The increase in search traffic that the client has received has been a dramatic improvement, and the client now feels that the new website has given them the confidence to go national. The new website is fully responsive and built to the latest standards, and will be a key component in their continued growth for many years to come.